The best WhatsApp CRM in India depends on your sales model. D2C brands often pick WhatsApp-first platforms like Interakt, AiSensy, WATI or Gallabox for campaigns and catalogs. B2B and service teams with longer sales cycles usually do better with a full CRM that includes WhatsApp, such as Kommo, Bigin by Zoho or an agentic CRM.
Below is an honest shortlist with rupee pricing checked on vendor sites in September 2026, plus the hidden cost most comparisons skip: per-message markups.
Key takeaways
- Split tools into two types: WhatsApp-first platforms with light CRM, and CRMs with WhatsApp built in.
- Your total cost is subscription plus Meta's message fees plus provider markup plus 18% GST.
- Markups on marketing messages differ noticeably between providers, which matters at volume.
- Meta's 1 October 2026 pricing change makes support-heavy chats more expensive.
How we chose these tools
We shortlisted tools that connect through Meta's official WhatsApp Business Platform, publish pricing or a free plan, and are widely used by Indian SMBs. We looked at inbox and CRM depth, automation, integrations with Indian lead sources, and pricing transparency. We did not run hands-on benchmark tests, so treat this as a research-based shortlist and trial your top two.
If you are new to the category, read what a WhatsApp CRM is first.
The best WhatsApp CRM tools in India, compared
| Tool | Type | Best for | Starting price (as of Sept 2026) |
|---|---|---|---|
| Interakt | WhatsApp-first + sales CRM | D2C and Shopify brands | 14-day free trial; check site |
| AiSensy | WhatsApp-first | Low-cost campaigns, many users | Free Forever plan; paid add-ons |
| WATI | WhatsApp-first | Growing teams needing integrations | ₹999 one-time pay-as-you-go plan |
| Gallabox | WhatsApp-first + AI | Small sales teams, AI qualification | ₹2,399/month billed annually |
| Kommo | CRM with WhatsApp | Chat-led sales pipelines | $25/user/month, 6-month minimum |
| Bigin by Zoho CRM | CRM with WhatsApp | Micro teams on a budget | $7/user/month billed annually |
| Privyr | Mobile lead CRM | Solo agents and consultants | Free plan up to 3 members |
| Autometa CRM | Agentic CRM | Teams wanting AI agents across channels | See Autometa CRM pricing |
Prices exclude GST and Meta message fees. Always confirm on the vendor site, as plans change often.
1. Interakt
Owned by Jio Haptik, Interakt combines an omnichannel inbox for WhatsApp and Instagram with a sales CRM that centralizes leads from WhatsApp, workflows, API, Shopify or manual entry. Catalog sync through Shopify, WooCommerce or Excel makes it a natural fit for online stores. Limitation: pipeline depth is lighter than a dedicated CRM.
2. AiSensy
AiSensy's pricing page lists a Free Forever plan with unlimited users under fair use, plus paid add-ons such as a chatbot builder at ₹2,500 a month and an AI agent builder at ₹1,350 a month. It lists India message charges of ₹1.09 per marketing message and ₹0.145 per utility message. Limitation: the message rate is higher than some rivals, so heavy broadcasters should do the maths.
3. WATI
WATI offers a single-user pay-as-you-go plan at ₹999, which includes ₹999 of message credits valid for three months, and tiered Growth, Pro and Business subscriptions. Growth includes three users; Pro adds AI lead qualification and HubSpot among its integrations. Limitation: extra users on higher tiers are billed in dollars.
4. Gallabox
Gallabox lists its Basic plan at ₹2,399 a month billed annually (₹2,999 quarterly) with three users and 500 AI credits, and Essential at ₹5,599 a month annually with six users. It covers WhatsApp, Instagram and a web widget. Limitation: the Basic plan has a hard three-user cap.
5. Kommo
Kommo is a chat-first CRM with pipelines. Its Base plan costs $25 per user per month with a six-month minimum and includes one WhatsApp number; Advanced ($35) includes three. Limitation: billing is in USD only.
6. Bigin by Zoho CRM
Bigin's pricing shows the Express plan at $7 per user per month billed annually ($9 monthly), including email and WhatsApp Business integration. The free plan is single-user and excludes WhatsApp. It suits small teams already using Zoho Books or other Zoho apps.
7. Privyr
Privyr is a mobile-first lead CRM built for individual salespeople and small teams. Its free plan supports up to three members and unlimited lead source integrations such as Facebook and webhooks, while WhatsApp add-ons sit on paid tiers.
8. Autometa CRM
Autometa CRM is an agentic CRM that combines lead management, lead capture forms, a social inbox, WhatsApp and email integrations, a sales pipeline, and AI agents that handle first replies and follow-ups. It fits teams that want WhatsApp as one channel within a wider sales system rather than a standalone campaign tool.
For broader options beyond WhatsApp, see our lists of the best CRM software in India and the best lead management software in India.
The hidden cost: per-message markups
Most comparisons stop at the monthly plan. For a business sending thousands of messages, the markup matters more. MyOperator's 2026 analysis puts Meta's India marketing rate at ₹0.8631 and lists effective marketing rates of about ₹0.95 at MyOperator, ₹0.9477 at Gupshup, ₹0.97 at Interakt and ₹1.09 at AiSensy. Treat competitor figures from one vendor with care, and verify on each provider's page.
Illustrative maths: a Surat saree brand sending 20,000 marketing messages a month would pay roughly ₹17,260 at Meta's base rate, versus about ₹21,800 at ₹1.09 per message, before GST. Over a year, that gap exceeds ₹50,000.
Also factor in Meta's change from 1 October 2026, when service messages and in-window utility messages become chargeable.
How to choose: a quick decision guide
- You sell online with a catalog: Interakt, AiSensy or WATI.
- You run a sales team with calls, visits and quotes: Kommo, Bigin or an agentic CRM.
- You are a solo agent living on your phone: Privyr or Bigin.
- You need AI qualification now: Gallabox, WATI Pro or Autometa CRM.
Whichever you pick, make sure it stores opt-in records for India's DPDP rules; our DPDP Act and CRM guide explains why. Then follow our steps on how to integrate WhatsApp with your CRM.
In India, where WhatsApp is the dominant commercial communication channel, evaluate platforms on native Cloud API support, regional language handling, and competitive conversation pricing. Prioritize CRMs with direct integrations rather than third-party middleman aggregators. Direct integration minimizes message latency, ensures high delivery reliability, and guarantees compliance with local telecommunication and privacy standards.
Frequently asked questions
Which is the cheapest WhatsApp CRM in India?
On subscription alone, AiSensy's Free Forever plan and Privyr's free plan cost nothing, and WATI offers a ₹999 pay-as-you-go option with message credits. But the cheapest tool depends on your message volume, because per-message markups vary. Compare the effective per-message rate, not just the monthly fee, before choosing.
Is Interakt better than AiSensy or WATI?
They serve similar buyers. Interakt, owned by Jio Haptik, bundles a sales CRM with Shopify and WooCommerce catalog sync, which suits D2C brands. AiSensy emphasizes unlimited users and low entry cost. WATI offers tiered plans with more integrations at higher tiers. Trial two with your real templates and compare delivery reports and inbox usability.
Do I need a WhatsApp tool and a separate CRM?
Not always. WhatsApp-first platforms include a light CRM that is enough for many shops and D2C brands. If you also run a multi-stage sales pipeline with calls, email, forms and field visits, a full CRM with native WhatsApp integration avoids juggling two systems and keeps one record per lead.
Will WhatsApp CRM costs rise after October 2026?
For many businesses, yes. Meta states that from 1 October 2026 it will charge per message for service messages and for utility messages sent inside the 24-hour window, both previously free. Providers report a monthly free allowance for service messages per number. Businesses with heavy support chats should re-estimate their monthly bill.
Conclusion: pick for your sales model, then check the per-message maths
There is no single best WhatsApp CRM in India. Campaign-heavy D2C brands and pipeline-heavy B2B teams need different tools. Shortlist two, trial them with real templates, and compare the full monthly bill, not just the plan price.
Want WhatsApp, forms, social DMs and AI follow-ups in one agentic CRM? Try Autometa CRM free.
Related reading
- Can WhatsApp Business Replace a CRM? Limits and Workarounds
- Best AI CRM for Small Business in 2026
- Best CRM for Small Business in 2026 (Honest Comparison)
- Best Social Media Management Tools in 2026
Sources
- WhatsApp Business API Pricing in India 2026 — MyOperator, 2026
- AiSensy Pricing — AiSensy, 2026
- Gallabox Pricing — Gallabox, 2026
- Wati Pricing — Wati, 2026
- Kommo Pricing — Kommo, 2026
- Bigin by Zoho CRM Pricing — Zoho, 2026
- Interakt — Jio Haptik, 2026
- Privyr Pricing — Privyr, 2026
- Upcoming pricing for service and utility messages — Meta for Developers, 2026
